2024
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Category
Client's Name
Country / Region
Definition of a Proud Santanero/Santanera: Residents of Santa Ana who are passionate about and prideful of the city they call home.
In Santa Ana, each person and place is unique, and collectively, they weave together to create a community united by originality. We are artists, restaurateurs, brewers, and skaters. We never follow anyone else’s path – we forge our own.
Locals were filmed answering questions about what makes them a "Proud Santanero" and what they recommend to visitors.
The variety of the featured video participants and their independent businesses echo the city's diversity.
Playing on our city's pride and close community, the two-part video series features the tagline “When it’s Santa Ana vs. Everybody, Always Bet on Us.”
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UNIT9
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Experiential & Immersive - Promotions & Stunts
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United Kingdom
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Freelance
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Typography - Environmental
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United States
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BaselineGroupNY
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Event - Conference / Convention
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United States
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Marina Maier
Category
Video - TV Program
Country / Region
Estonia