2024
Entrant Company
Category
Client's Name
Country / Region
Definition of a Proud Santanero/Santanera: Residents of Santa Ana who are passionate about and prideful of the city they call home.
In Santa Ana, each person and place is unique, and collectively, they weave together to create a community united by originality. We are artists, restaurateurs, brewers, and skaters. We never follow anyone else’s path – we forge our own.
Locals were filmed answering questions about what makes them a "Proud Santanero" and what they recommend to visitors.
The variety of the featured video participants and their independent businesses echo the city's diversity.
Playing on our city's pride and close community, the two-part video series features the tagline “When it’s Santa Ana vs. Everybody, Always Bet on Us.”
Entrant Company
Citadel
Category
Video - Cinematography
Country / Region
United States
Entrant Company
G&S
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Freelance
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Hong Kong Tourism Board
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
Hong Kong SAR