MUSE Silver

2024

iRT Launch Video

Entrant Company

Mountain View Group, Ltd.

Category

Video - Products

Client's Name

GE HealthCare

Country / Region

United States

This video was created to promote a new product launch for GE HealthCare’s intelligent Radiation Therapy, or iRT. This is an IT solution that enables clinicians to view different types of case data through a single source. It can also make treatment recommendations based on AMA best practices. Our mission was to design an engaging video where messaging was conveyed via text on screen. The messaging itself communicates the product capabilities and the benefits to clinicians and patients.

Credits

Executive Producer/Mountain View Group
Thom Gonyeau
Senior Producer/Mountain View Group
Kris Johnson
Design Director/Mountain View Group
Michael Neff
Designer/Mountain View Group
Jessica Zabala
Animator
Buff Harsh
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