iRT Launch Video

This video was created to promote a new product launch for GE HealthCare’s intelligent Radiation Therapy, or iRT. This is an IT solution that enables clinicians to view different types of case data through a single source. It can also make treatment recommendations based on AMA best practices. Our mission was to design an engaging video where messaging was conveyed via text on screen. The messaging itself communicates the product capabilities and the benefits to clinicians and patients.