2024

The Tower

Entrant

Binyan Studios

Category

Video - Real Estate

Client's Name

Pao Huei Property Development

Country / Region

Australia

The primary objective of this brand film was to encapsulate the theme of growth, drawing a seamless parallel between the development of residents and the tangible expansion of the building and its surroundings.

The core concept revolves around showcasing growth as a fundamental element, both in the personal journeys of the residents and the physical transformation of the building and its landscape. The hero of the film will be symbolised by a blooming flower, serving as a metaphor for the collective progress experienced by the community.