ANTHOLOGY

River + Wolf, a top NYC brand naming agency with clients around the world, was contacted by leading private investment firms, Veritas Capital and Leeds Equity Partners who were spearheading the merger of three education technology leaders: Campus Management, Campus Labs, and iModules. The three companies were joining forces to create a brand-new EdTec company that offered cutting-edge solutions to better support the ever-changing needs of higher education.

After developing hundreds of names, the client landed on the real-word name, Anthology. Anthology captured two key concepts: collective knowledge and also the highest or best kind of knowledge. In addition, it was easily understood by the company’s global market and themed nicely to higher education in general. River + Wolf’s designer took the metaphor one-step further, developing a striking logo that represented both books and data charts.