2024
Custodians 2
Entrant Company
Faktory
Category
Video - Branding
Client's Name
PACS
Country / Region
United States
Following PACS' logo placement on the Utah Jazz's NBA court, the challenge arose to educate fans about the brand. Faktory tackled this by producing a creative asset that stood out amidst the energetic crowds. The goal: answer the fans' question – "What the heck is PACS?"
Recognizing the need to intrigue rowdy fans, Faktory devised an innovative strategy that captured attention and left a lasting impression. The execution combined a simple narrative with unique visuals. Not only did the piece inform the crowd, but it also solidified PACS' identity.
Credits
Entrant Company
Kim Brattain Media
Category
Video - Sports
Country / Region
United States
Entrant Company
Netsafe Incorporated
Category
Video - Cause / Awareness (NEW)
Country / Region
New Zealand
Entrant Company
amc asia!
Category
Experiential & Immersive - Corporate Event
Country / Region
Singapore
Entrant Company
The Princess Margaret Cancer Foundation
Category
Video - Nonprofit
Country / Region
Canada