2024
Custodians 2
Entrant Company
Faktory
Category
Video - Branding
Client's Name
PACS
Country / Region
United States
Following PACS' logo placement on the Utah Jazz's NBA court, the challenge arose to educate fans about the brand. Faktory tackled this by producing a creative asset that stood out amidst the energetic crowds. The goal: answer the fans' question – "What the heck is PACS?"
Recognizing the need to intrigue rowdy fans, Faktory devised an innovative strategy that captured attention and left a lasting impression. The execution combined a simple narrative with unique visuals. Not only did the piece inform the crowd, but it also solidified PACS' identity.
Credits
Entrant Company
Crowd
Category
Advertising - Online Ad (Campaign)
Country / Region
United Arab Emirates
Entrant Company
Work & Co
Category
Website - Aesthetics
Country / Region
United States
Entrant Company
Deloitte Digital
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
SUZHOU ZADIM HOME LIFT CO.,LTD
Category
Publication - Publication / Other___
Country / Region
China