2024
Custodians 2
Entrant Company
Faktory
Category
Video - Branding
Client's Name
PACS
Country / Region
United States
Following PACS' logo placement on the Utah Jazz's NBA court, the challenge arose to educate fans about the brand. Faktory tackled this by producing a creative asset that stood out amidst the energetic crowds. The goal: answer the fans' question – "What the heck is PACS?"
Recognizing the need to intrigue rowdy fans, Faktory devised an innovative strategy that captured attention and left a lasting impression. The execution combined a simple narrative with unique visuals. Not only did the piece inform the crowd, but it also solidified PACS' identity.
Credits
Entrant Company
Reingold
Category
Video - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
UnitedSenses
Category
Video - Motion Graphics
Country / Region
Germany
Entrant Company
Northwell Health
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
SFC Group
Category
Website - Self-Promotion
Country / Region
United States