2024
Custodians 2
Entrant Company
Faktory
Category
Video - Branding
Client's Name
PACS
Country / Region
United States
Following PACS' logo placement on the Utah Jazz's NBA court, the challenge arose to educate fans about the brand. Faktory tackled this by producing a creative asset that stood out amidst the energetic crowds. The goal: answer the fans' question – "What the heck is PACS?"
Recognizing the need to intrigue rowdy fans, Faktory devised an innovative strategy that captured attention and left a lasting impression. The execution combined a simple narrative with unique visuals. Not only did the piece inform the crowd, but it also solidified PACS' identity.
Credits
Entrant Company
Baidu Online Network Technology (Beijing) Co., Ltd
Category
Mobile App - Mobile App / Other___
Country / Region
China
Entrant Company
Anntoine Marketing and Design
Category
Website - Real Estate
Country / Region
United States
Entrant Company
305 Worldwide
Category
Best Agency Awards - Innovative Agency of the Year
Country / Region
United States
Entrant Company
Miramar Group
Category
Corporate Identity - Brand Identity
Country / Region
Hong Kong SAR