2024
Custodians 2
Entrant Company
Faktory
Category
Video - Branding
Client's Name
PACS
Country / Region
United States
Following PACS' logo placement on the Utah Jazz's NBA court, the challenge arose to educate fans about the brand. Faktory tackled this by producing a creative asset that stood out amidst the energetic crowds. The goal: answer the fans' question – "What the heck is PACS?"
Recognizing the need to intrigue rowdy fans, Faktory devised an innovative strategy that captured attention and left a lasting impression. The execution combined a simple narrative with unique visuals. Not only did the piece inform the crowd, but it also solidified PACS' identity.
Credits
Entrant Company
Kvant Show Production
Category
Experiential & Immersive - Hologram / Projection (NEW)
Country / Region
Slovakia
Entrant Company
HARMERON HUNGARY KFT.
Category
Video - TV Ad
Country / Region
Hungary
Entrant Company
Naked Dev
Category
Mobile App - Utilities
Country / Region
United States
Entrant Company
Post No Joes Productions
Category
Video - Food & Beverage
Country / Region
Canada