2024
Pizza Pyramid Scheme
Entrant Company
Manifest
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Daiya Foods
Country / Region
United States
How do you get non vegans, who don’t have any specific dietary requirements, to try plant
based pizza? How do you get them to realize it can be just as good as the real deal?
You learn from the master manipulators and launch a pyramid scheme. The Daiya Pizza Pyramid Scheme was a nationwide ploy to drive plant based pizza trials.
This multichannel campaign borrowed from multi-level marketing schemes and leveraged PR, influencers and reached over 4.5m people. 12,000 of them were so moved that they joined the scheme creating the world’s fastest growing pyramid scheme and dishing out free plant based pizza goodness for all. Bon appetit!
Entrant Company
Enshi JinRuida brand creative R & D Co., LTD
Category
Typography - Packaging / Product
Country / Region
China
Entrant Company
Uncommon Marketing Works
Category
Integrated Marketing - Promotional
Country / Region
United States
Entrant Company
Carnegie Mellon University
Category
Student Submission - Student / Other___
Country / Region
United States
Entrant Company
TSINGONE DESING
Category
Advertising - Print Advertising (Single) (NEW)
Country / Region
China