2024
Pizza Pyramid Scheme
Entrant Company
Manifest
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Daiya Foods
Country / Region
United States
How do you get non vegans, who don’t have any specific dietary requirements, to try plant
based pizza? How do you get them to realize it can be just as good as the real deal?
You learn from the master manipulators and launch a pyramid scheme. The Daiya Pizza Pyramid Scheme was a nationwide ploy to drive plant based pizza trials.
This multichannel campaign borrowed from multi-level marketing schemes and leveraged PR, influencers and reached over 4.5m people. 12,000 of them were so moved that they joined the scheme creating the world’s fastest growing pyramid scheme and dishing out free plant based pizza goodness for all. Bon appetit!
Entrant Company
Far East Fame Line DDB
Category
Event - Virtual Event
Country / Region
Thailand
Entrant Company
REUP ART DISIGN
Category
Corporate Identity - Brand Identity
Country / Region
Entrant Company
Splendid Communications Ltd
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United Kingdom
Entrant Company
LKCS, Inc.
Category
Outdoor Advertising - Signage
Country / Region
United States