2024
Entrant Company
Category
Client's Name
Country / Region
How do you get non vegans, who don’t have any specific dietary requirements, to try plant
based pizza? How do you get them to realize it can be just as good as the real deal?
You learn from the master manipulators and launch a pyramid scheme. The Daiya Pizza Pyramid Scheme was a nationwide ploy to drive plant based pizza trials.
This multichannel campaign borrowed from multi-level marketing schemes and leveraged PR, influencers and reached over 4.5m people. 12,000 of them were so moved that they joined the scheme creating the world’s fastest growing pyramid scheme and dishing out free plant based pizza goodness for all. Bon appetit!
Entrant Company
Elter
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
Hungary
Entrant Company
SHNORH LLC
Category
Integrated Marketing - Integrated Marketing / Other___
Country / Region
United States
Entrant Company
高顿教育
Category
Mobile App - Recruitment
Country / Region
China
Entrant Company
Anntoine Marketing and Design
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States