2024
Entrant Company
Category
Client's Name
Country / Region
How do you get non vegans, who don’t have any specific dietary requirements, to try plant
based pizza? How do you get them to realize it can be just as good as the real deal?
You learn from the master manipulators and launch a pyramid scheme. The Daiya Pizza Pyramid Scheme was a nationwide ploy to drive plant based pizza trials.
This multichannel campaign borrowed from multi-level marketing schemes and leveraged PR, influencers and reached over 4.5m people. 12,000 of them were so moved that they joined the scheme creating the world’s fastest growing pyramid scheme and dishing out free plant based pizza goodness for all. Bon appetit!
Entrant Company
Francis Zhou Design
Category
Branded Content - Diversity / Equity / Inclusion
Country / Region
United States
Entrant Company
Mackenzie Costa
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
Wanderly
Category
Mobile App - Travel
Country / Region
United States
Entrant Company
Pinch
Category
Best Agency Awards - Independent Agency of the Year
Country / Region
United States