MUSE Silver

2024

Dive Into Your Thrill.

Entrant Company

FP7 McCann Doha

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

THE ORGANIZING COMITTEE OF THE WORLD AQUATICS CHAMPIONSHIPS DOHA 2024

Country / Region

Qatar

In an unprecedented move in the Arabic world, Doha proudly hosted the World Aquatics Championship, setting the stage for an unforgettable spectacle. Although aquatic sports are thrilling, they often get overlooked next to giants like football and Formula One.
Our mission was clear: to magnify their appeal and captivate a broader audience, transforming perception and elevating aquatic sports to new heights.
With this in mind, we set out to do more than just host a sports event. Our goal was to craft an immersive experience that would resonate deeply with fans and families, creating memories that last. To bring this vision to life, we introduced 'Dive Into Your Thrill.' This campaign was our way of connecting the dots between the thrill of aquatic sports and the adrenaline-packed moments people love in other popular sports. We simplified our message, focusing on the core elements of speed, strategy, and beauty found in sports, but with a unique twist; everything happens in water.
This approach was designed to spark a new interest in aquatic sports, making them feel exciting and accessible to everyone.
The centerpiece of our campaign was a monumental outdoor advertisement, covering an area 98 meters tall and 38.5 meters wide, that perfectly captured our vision. We transformed one of Doha's iconic buildings into a towering billboard, highlighting the awe-inspiring 27-meter high dive.
The result was an outdoor branding that not only met but exceeded our objectives, leaving a lasting impression on Doha and its visitors. The high dive billboard became a city landmark, encapsulating the thrill of aquatic sports and cementing the championship's place in the hearts and minds of a new audience.
In conclusion, this iconic outdoor building branding in Doha was a harmonious blend of innovation, creativity, and strategic execution, designed to captivate and excite. It stands as a shining example of how outdoor advertising can transcend traditional boundaries, leaving a memorable mark on the world stage.

Credits

Creative Director / FP7 McCann Doha
Firas Hamdan
Senior Digital Account Manager / FP7 McCann Doha
Rakan Alaqrabawi
Strategic Planning Director / FP7 McCann Doha
Julien Gillet
Senior Art Director / FP7 McCann Doha
Vijith Kunnapadayil
Graphic Designer / FP7 McCann Doha
Arshad Abdul Azeez
General Manager / FP7 McCann Doha
Moustapha Mikaty
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