MUSE Gold

2024

Frequent Fryer

Entrant Company

Impossible Studios

Category

Video - Food & Beverage

Client's Name

McDonald's

Country / Region

Canada

To create buzz around McShaker Fries and the MyMcDonald’s Rewards program on the McDonald’s app, McDonald’s Canada launched the hunt for frycons. This spot embraces the nature of the contest, and is laden with cleverly placed easter eggs and puts viewers in the driver's seat of what it's like to take on the hunt for frycons.

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Credits

Director

Dan French

Executive Producer / Impossible Studios

Marco D'Angelo

Line Producer

Adrian Cheung

Director of Photography

Devin Karringten

Production Designer

Zach Noftall

Director, Channel & Digital Strategy / McDonald's

Erica Juba

Senior Marketing Manager / McDonald's

Aryana Heit

Executive Creative Director / Cossette

Jason Hill

Creative Director / Cossette

Amy O'Neill

Creative Director / Cossette

Mike Johnson

Senior Art Director / Cossette

Yana Vorontsov

Senior Copywriter / Cossette

Samantha Ramsay

Group Business Director / Cossette

Wendy Doan

Business Director / Cossette

Emily Stoneman

Agency Producer / Cossette

Cynthia Goulart

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