MUSE Gold

2024

Frequent Fryer

Entrant Company

Impossible Studios

Category

Video - Food & Beverage

Client's Name

McDonald's

Country / Region

Canada

To create buzz around McShaker Fries and the MyMcDonald’s Rewards program on the McDonald’s app, McDonald’s Canada launched the hunt for frycons. This spot embraces the nature of the contest, and is laden with cleverly placed easter eggs and puts viewers in the driver's seat of what it's like to take on the hunt for frycons.

Click Here if website is not loaded.

Credits

Director

Dan French

Executive Producer / Impossible Studios

Marco D'Angelo

Line Producer

Adrian Cheung

Director of Photography

Devin Karringten

Production Designer

Zach Noftall

Director, Channel & Digital Strategy / McDonald's

Erica Juba

Senior Marketing Manager / McDonald's

Aryana Heit

Executive Creative Director / Cossette

Jason Hill

Creative Director / Cossette

Amy O'Neill

Creative Director / Cossette

Mike Johnson

Senior Art Director / Cossette

Yana Vorontsov

Senior Copywriter / Cossette

Samantha Ramsay

Group Business Director / Cossette

Wendy Doan

Business Director / Cossette

Emily Stoneman

Agency Producer / Cossette

Cynthia Goulart

More Gold Winners

Back to Winner Gallery

MUSE Advertising Awards - John Beck Steel Website

John Beck Steel

John Beck Steel Website

Entrant Company

Bad Penny Factory

Category

Website - E-Commerce

Country / Region

United States

Experiential & Immersive

MUSE Advertising Awards - Dunhuang MAX— Immersive Imaging

Dunhuang MAX— Immersive Imaging

Entrant Company

NILLab

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

China

Outdoor Advertising

MUSE Advertising Awards - Cardinals Arch

St. Louis Cardinals

Cardinals Arch

Entrant Company

MAS

Category

Outdoor Advertising - Billboard

Country / Region

United States

MUSE Advertising Awards - 2023 Upfront

2023 Upfront

Entrant Company

NBCUniversal

Category

Best Agency Awards - Best Event

Country / Region

United States