MUSE Gold

2024

Frequent Fryer

Entrant Company

Impossible Studios

Category

Video - Food & Beverage

Client's Name

McDonald's

Country / Region

Canada

To create buzz around McShaker Fries and the MyMcDonald’s Rewards program on the McDonald’s app, McDonald’s Canada launched the hunt for frycons. This spot embraces the nature of the contest, and is laden with cleverly placed easter eggs and puts viewers in the driver's seat of what it's like to take on the hunt for frycons.

Credits

Director
Dan French
Executive Producer / Impossible Studios
Marco D'Angelo
Line Producer
Adrian Cheung
Director of Photography
Devin Karringten
Production Designer
Zach Noftall
Director, Channel & Digital Strategy / McDonald's
Erica Juba
Senior Marketing Manager / McDonald's
Aryana Heit
Executive Creative Director / Cossette
Jason Hill
Creative Director / Cossette
Amy O'Neill
Creative Director / Cossette
Mike Johnson
Senior Art Director / Cossette
Yana Vorontsov
Senior Copywriter / Cossette
Samantha Ramsay
Group Business Director / Cossette
Wendy Doan
Business Director / Cossette
Emily Stoneman
Agency Producer / Cossette
Cynthia Goulart
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