2024
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Aurora Orchid revolutionizes orchid flower tradition
While the earliest ornamental orchids for noble aristocrats were already introduced in the mid-16th century, the Aurora Orchid is arguably one of the most spectacular interpretations ever created.
Today a simplified and modern version of this pioneering concept is introduced. Its originality lies in its representation of the Aurora Glow Dancing Orchid Petals, which are used to extract a lifelike display of the Aurora when displayed in the orchid. This creative, fun and technical luminous petal adorns the orchid's nighttime viewing. Its uniqueness lies in the simplicity and ornate nature of its depiction, with only its typical features and traditional elements. The result is an intense and sophisticated image whose luminous cycle repeats itself night after night. To achieve this technological feat, a non-GMO biotechnological and extremely light nano-high-entropy material is required. As a result, the petals of the Aurora Glowing Dancing Orchid are made entirely of biosafe materials (EN71-3:2019). It draws its power from the biotech mechanism itself (the light behind the entire plant).
The biosafe material is biotechnologically treated with a nano-like surface ecological treatment that can be manipulated and integrated with the calyx and petals to create new vibrant media. Like a prehistoric mosquito trapped in amber, luminescent plant biotechnology infuses auroral luminous colors into the veins of orchids. Like an alchemist, nanometer high-entropy materials combined with biotechnology add the orchid's aurora-like appearance at night, and try to use unstructured totems to structurally present the aurora in the night sky. Aurora Orchid questions the meaning of plants and creates a new luminous orchid that perfectly blends traditional orchids with layers of aurora color and texture in the night sky.
Aurora Orchid takes the most exquisite elements of the traditional noble orchid to a whole new level, resurrecting horticultural techniques long forgotten or left behind in biotechnology. In aurora orchids, the common blue-green to red colors of auroras can be seen as they shift through time and space. Witnessing the Northern Lights blooming on orchids in a clear night sky is a once-in-a-lifetime romantic experience.
Credits
Entrant Company
Tonic DNA
Category
Video - Animation
Country / Region
Canada
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - Commercial (Single) (NEW)
Country / Region
United States
Entrant Company
Lafayette American
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
Nemo Design
Category
Video - Animation
Country / Region
United States