The Content Advantage

The Content Science team came together to deliver the third edition of the top-rated book, The Content Advantage. A comprehensive update and significant redesign, this book goes far beyond a typical edition update. The book features updated data and examples throughout; updated and improved visuals; a crisp new cover design; and 3 new chapters covering timely topics such as artificial intelligence.
Slated for full release in November 2024, the book already reached milestones during presale, such as being the number 1 new release in information management on Amazon for several weeks.
Written by Content Science founder and president Colleen Jones, The Content Advantage draws on her unique experiences and Content Science's research to help companies modernize their approach to content, including AI. The book also features examples and exclusive quotes from leaders with brands ranging from The Home Depot to Mastercard to March of Dimes.