MUSE Gold

2024

The Content Advantage

Entrant Company

Content Science

Category

Publication - Book

Client's Name

Colleen Jones

Country / Region

United States

The Content Science team came together to deliver the third edition of the top-rated book, The Content Advantage. A comprehensive update and significant redesign, this book goes far beyond a typical edition update. The book features updated data and examples throughout; updated and improved visuals; a crisp new cover design; and 3 new chapters covering timely topics such as artificial intelligence.
Slated for full release in November 2024, the book already reached milestones during presale, such as being the number 1 new release in information management on Amazon for several weeks.
Written by Content Science founder and president Colleen Jones, The Content Advantage draws on her unique experiences and Content Science's research to help companies modernize their approach to content, including AI. The book also features examples and exclusive quotes from leaders with brands ranging from The Home Depot to Mastercard to March of Dimes.

Credits

Creative Director / Content Science
Derek Carlin
President / Content Science
Colleen Jones
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - HAGIA SOPHIA EXPERIENCE

Entrant Company

DEM MUSEUMS

Category

Experiential & Immersive - Augmented Reality

Country / Region

Turkey

Integrated Marketing
2024
MUSE Advertising Awards - Dare To Scare
Party City

Entrant Company

22Squared

Category

Integrated Marketing - Brand Transformation / Repositioning

Country / Region

United States

Website
2024
MUSE Advertising Awards -  Compass: Virtual Museums Explorer

Entrant Company

Luping Wang

Category

Website - Web App

Country / Region

United States

Student Submission
2024
MUSE Advertising Awards - Sexy Nester
Durex

Entrant Company

Miami Ad School

Category

Student Submission - Student Product Design

Country / Region

United States