2024
Entrant Company
Category
Client's Name
Country / Region
The Hungarian National Lottery has always played an important role in supporting cultural events and culture in general. Museums, unique exhibitions, and popular music concerts have been brought into the spotlight thanks to the Hungarian National Lottery. However, Poetry Day was an occasion when the brand itself made an effort to draw attention to the importance of poetry.
The brand, while retaining its own platforms and content, rephrased its messages in rhyme. They replaced the texts on citylights using stickers, while radio spots were transformed into the style of classic poets by a contemporary poet, recited by well-known actors. On digital platforms, texts were changed with the push of a button, and in the busiest lottery store, a well-known rapper greeted incoming customers.
Credits
Entrant Company
Linghui Ding
Category
Student Submission - Student Product Design
Country / Region
United States
Entrant Company
National Association of REALTORS®
Category
Marketing & Promotional - Poster (Series)
Country / Region
United States
Entrant Company
Etage
Category
Video - Diversity & Inclusion
Country / Region
United States
Entrant Company
WMUL-FM
Category
Student Submission - Student Audio
Country / Region
United States