2024
Entrant Company
Category
Client's Name
Country / Region
The Hungarian National Lottery has always played an important role in supporting cultural events and culture in general. Museums, unique exhibitions, and popular music concerts have been brought into the spotlight thanks to the Hungarian National Lottery. However, Poetry Day was an occasion when the brand itself made an effort to draw attention to the importance of poetry.
The brand, while retaining its own platforms and content, rephrased its messages in rhyme. They replaced the texts on citylights using stickers, while radio spots were transformed into the style of classic poets by a contemporary poet, recited by well-known actors. On digital platforms, texts were changed with the push of a button, and in the busiest lottery store, a well-known rapper greeted incoming customers.
Credits
Entrant Company
Takhir
Category
Mobile App - Health & Wellness
Country / Region
Kazakhstan
Entrant Company
Freelance
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
The Brand Advocates, Inc.
Category
Publication - Newsletter
Country / Region
United States
Entrant Company
Ziyu Fu
Category
Typography - Poster
Country / Region
China