MUSE Silver

2024

Poetry Day

Entrant Company

Lounge Group

Category

Strategic Program - Comm / Marketing Campaign

Client's Name

Hungarian Lottery Company

Country / Region

Hungary

The Hungarian National Lottery has always played an important role in supporting cultural events and culture in general. Museums, unique exhibitions, and popular music concerts have been brought into the spotlight thanks to the Hungarian National Lottery. However, Poetry Day was an occasion when the brand itself made an effort to draw attention to the importance of poetry.
The brand, while retaining its own platforms and content, rephrased its messages in rhyme. They replaced the texts on citylights using stickers, while radio spots were transformed into the style of classic poets by a contemporary poet, recited by well-known actors. On digital platforms, texts were changed with the push of a button, and in the busiest lottery store, a well-known rapper greeted incoming customers.

Credits

Creative Director
Péter Radovics
Creative Group Head
Bálint Gusztáv Monori
Senior Art Director
Péter Hárságyi
Graphic Designer
Balázs Tóth
Senior Copywriter
Richárd Sárközi
Senior Copywriter
Ádám Grósz
Client Service Director
Dániel Sperczel
Account Director
Zsófia Kővágó
Head of Production
László Dreissiger
Producer
Borka Babócsai
DOP
Norbert Domokos
DOP, B unit
Balázs Holecz
Sound engineer
Ferenc Bukovszky
Sound engineer
Krisztián Vranik
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