2024
Entrant Company
Category
Client's Name
Country / Region
The Hungarian National Lottery has always played an important role in supporting cultural events and culture in general. Museums, unique exhibitions, and popular music concerts have been brought into the spotlight thanks to the Hungarian National Lottery. However, Poetry Day was an occasion when the brand itself made an effort to draw attention to the importance of poetry.
The brand, while retaining its own platforms and content, rephrased its messages in rhyme. They replaced the texts on citylights using stickers, while radio spots were transformed into the style of classic poets by a contemporary poet, recited by well-known actors. On digital platforms, texts were changed with the push of a button, and in the busiest lottery store, a well-known rapper greeted incoming customers.
Credits
Entrant Company
Atomicdust
Category
Integrated Marketing - Company Branding
Country / Region
United States
Entrant Company
SFC Group
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
LeadOrigin
Category
Best Agency Awards - Marketing Agency of the Year
Country / Region
United States
Entrant Company
Zbra Studios
Category
Website - Construction
Country / Region
United States