2024
Texas Dairy Queen—Nobody But DQ
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen Operator's Council
Country / Region
United States
When Texas DQ® promotes new or specialty menu items, our goal is to match the big, bold flavors with Texas-sized excitement and creativity. These spots were created to disrupt our typical promotional work, grabbing attention and generating buzz with storylines that balance product-as-hero and comedic customer interaction. All in the effort to connect with our audience and drive them into restaurants for trial.
Credits
Entrant Company
Xiaomi Global Social Media Team, Xiaomi Spain, Xiaomi Germany, Xiaomi Italy, Xiaomi Thailand, Xiaomi Poland
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
China
Entrant Company
Affinity Creative Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Hong Kong Tourism Board
Category
Social Media - Travel & Tourism
Country / Region
Hong Kong SAR
Entrant Company
NBCUniversal
Category
Event - Concert
Country / Region
United States