2024
Texas Dairy Queen—Nobody But DQ
Entrant
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen Operator's Council
Country / Region
United States
When Texas DQ® promotes new or specialty menu items, our goal is to match the big, bold flavors with Texas-sized excitement and creativity. These spots were created to disrupt our typical promotional work, grabbing attention and generating buzz with storylines that balance product-as-hero and comedic customer interaction. All in the effort to connect with our audience and drive them into restaurants for trial.
Credits
Entrant
Layer
Category
Video - Cinematography
Country / Region
United States
Entrant
Hong Kong Tourism Board
Category
Integrated Marketing - Promotional
Country / Region
Hong Kong SAR
Entrant
Savannah College of Art and Design
Category
Video - Educational
Country / Region
United States
Entrant
Sagra Grup
Category
Strategic Program - Branding Refresh
Country / Region
Turkey