2024
Texas Dairy Queen—Nobody But DQ
Entrant
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Client's Name
Texas Dairy Queen Operator's Council
Country / Region
United States
When Texas DQ® promotes new or specialty menu items, our goal is to match the big, bold flavors with Texas-sized excitement and creativity. These spots were created to disrupt our typical promotional work, grabbing attention and generating buzz with storylines that balance product-as-hero and comedic customer interaction. All in the effort to connect with our audience and drive them into restaurants for trial.
Credits
Entrant
NBCUniversal
Category
Event - B2B Event
Country / Region
United States
Entrant
BenQ, Lifestyle Design Center
Category
Branded Content - Contest / Promotion
Country / Region
China
Entrant
Allstate Protection Plans/SquareTrade
Category
Social Media - Video
Country / Region
United States
Entrant
M Booth
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States