MUSE Platinum

2024

Texas Dairy Queen—Nobody But DQ

Entrant Company

The LOOMIS Agency

Category

Advertising - Advertising Campaign

Client's Name

Texas Dairy Queen Operator's Council

Country / Region

United States

When Texas DQ® promotes new or specialty menu items, our goal is to match the big, bold flavors with Texas-sized excitement and creativity. These spots were created to disrupt our typical promotional work, grabbing attention and generating buzz with storylines that balance product-as-hero and comedic customer interaction. All in the effort to connect with our audience and drive them into restaurants for trial.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Jim Green
Creative Director/The LOOMIS Agency
Cecily Worthy
Group Account Director/The LOOMIS Agency
Chelsea Ratliff
Account Director/The LOOMIS Agency
Jenna Oliver
Account Executive/The LOOMIS Agency
Kayleigh Maddie
Producer
Chelsea Sevadijian
Editor/See Spot Run
Tim Bird
Luminous Sound
Tre Nagella
Luminous Sound
Paul Loomis
Color
Steve Franko
Music track
Josh Abbott Band
Director/Camp Lucky/Jalitos & Spicy
Ben Hoffman
Director/Camp Lucky/Reaper
Adam Littke
CEO/Texas Dairy Queen Operators Council
Lou Romanus
More Platinum Winners
Event
2024
MUSE Advertising Awards - CEV EuroVolley 2023 Tallinn

Entrant Company

Kvant Show Production

Category

Event - Sporting Event

Country / Region

Slovakia

Event
2024
MUSE Advertising Awards - BMW: Battery Cell Manufacturing Insights

Entrant Company

THESE GUYS

Category

Event - Celebration Event

Country / Region

Germany

Event
2024
MUSE Advertising Awards - Embracing Nature: A Journey of Tranquility

Entrant Company

Manor Wedding

Category

Event - Wedding

Country / Region

China

Video
2024
MUSE Advertising Awards - More Than A Number (Director's Cut)

Entrant Company

Impossible Studios

Category

Video - Financial Services

Country / Region

Canada