AN AI SENSORY EXPERIENCE REMINISCENT OF SEXUAL INTIMACY

To further promote the Durex Nude Condom, we hosted a party reflecting the Nude creative’s tagline ‘designed to feel it all’ as an engagement opportunity for influencers and journalists. The party took place at the immersive gallery, Frameless, where we worked with AI specialists to artistically create an experience reminiscent of the moment of climax. This was created through highly charged visuals and audio projected in a gallery with 360-degree projectors alongside 52 speakers to create an intense sensory experience.

We followed three different themes to take media and influencers on a sensational journey throughout the evening.
Flirtation - A flirtatious feel throughout the entrance areas through music, graphics and lighting.
Tease and breathe - The content in the Climax room built up to an explosive crescendo reminiscent of the moment of climax during sexual intimacy, with specialised canapés and cocktails served to reflect this.
Climax - The content in the Climax room built up to an explosive crescendo reminiscent of the moment of climax during sexual intimacy, with specialised canapés and cocktails served to reflect this.

We invited a mix of influencers and media to the event which generated social content while keeping the product front of mind for media working on articles where Nude could feature. This generated 38 pieces of earned media and influencer coverage.