MUSE Gold

2024

Durex Condom Testers

Entrant Company

Splendid Communications Ltd

Category

Integrated Marketing - Integrated Marketing / Other___

Client's Name

Durex

Country / Region

United Kingdom

With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.

More Gold Winners
Video
2024
MUSE Advertising Awards - Discover Santa Ana

Entrant Company

Travel Santa Ana

Category

Video - Tourism

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Metaverse: Demystifying the immersive future! 

Entrant Company

Gutenberg

Category

Social Media - Social Media / Other___

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - Škoda: A truly 'Superb' World Premiere

Entrant Company

THESE GUYS

Category

Experiential & Immersive - Launch Event

Country / Region

Germany

Best Agency
2024
MUSE Advertising Awards - Splendid Communications

Entrant Company

Splendid Communications Ltd

Category

Best Agency Awards - Independent Agency of the Year

Country / Region

United Kingdom