2024

Durex Condom Testers

Entrant

Splendid Communications Ltd

Category

Integrated Marketing - Integrated Marketing / Other___

Client's Name

Durex

Country / Region

United Kingdom

With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.