2024
Entrant Company
Category
Client's Name
Country / Region
With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.
Entrant Company
Travel Santa Ana
Category
Video - Tourism
Country / Region
United States
Entrant Company
Gutenberg
Category
Social Media - Social Media / Other___
Country / Region
United States
Entrant Company
THESE GUYS
Category
Experiential & Immersive - Launch Event
Country / Region
Germany
Entrant Company
Splendid Communications Ltd
Category
Best Agency Awards - Independent Agency of the Year
Country / Region
United Kingdom