2024
Durex Condom Testers
Entrant Company
Splendid Communications Ltd
Category
Integrated Marketing - Integrated Marketing / Other___
Client's Name
Durex
Country / Region
United Kingdom
With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.
Entrant Company
MCI USA
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
Post No Joes Productions
Category
Video - Food & Beverage
Country / Region
Canada
Entrant Company
Gravity Global
Category
Social Media - Social Responsibility (NEW)
Country / Region
United Kingdom
Entrant Company
Her Campus Media
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States