2024
Durex Condom Testers
Entrant Company
Splendid Communications Ltd
Category
Integrated Marketing - Integrated Marketing / Other___
Client's Name
Durex
Country / Region
United Kingdom
With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.
Entrant Company
Yunlin County Government
Category
Event - Festival / Carnival
Country / Region
Taiwan
Entrant Company
Wieden+Kennedy New York
Category
Marketing & Promotional - T-Shirt
Country / Region
United States
Entrant Company
Ulled Asociados
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Spain
Entrant Company
The Brand Advocates, Inc.
Category
Advertising - Print Advertising (Campaign) (NEW)
Country / Region
United States