2024
Entrant
Category
Client's Name
Country / Region
With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.
Entrant
Mountain View Group, Ltd.
Category
Video - Products
Country / Region
United States
Entrant
Studio Resonate - SiriusXM Media
Category
Audio - Production (NEW)
Country / Region
United States
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Netsafe Incorporated
Category
Video - Nonprofit
Country / Region
New Zealand
Entrant
FacialBeau International Corporation
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan