2024
Entrant Company
Category
Client's Name
Country / Region
With condom sales down and the UK government reporting a rise in STIs at the end of 2022, Durex wanted to drive sales of its newly launched Nude range – its thinnest condom yet – while also encouraging condom usage by raising awareness that condoms – specifically Durex Nude - could actually enhance pleasure rather than inhibit it. With the perceived lack of sensation revealed as the nation’s biggest barrier to using them, Durex announced that it was so confident its Nude range enhances pleasure that it was hiring 50 paid Condom Testers from across the UK to test them.
Entrant Company
Impossible Studios
Category
Video - Food & Beverage
Country / Region
Canada
Entrant Company
Ambiwishes Technology Inc
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
ICON FIRECREST
Category
Video - Self-Promotion
Country / Region
Ireland
Entrant Company
St Jude Children's Research Hospital
Category
Video - Technology / Science
Country / Region
United States