MUSE Gold

2024

Dreamforce 2023

Entrant

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Brand Engagement Event

Client's Name

Salesforce

Country / Region

United States

We embarked on a mission to craft an immersive journey into the world of Einstein AI, Salesforce's groundbreaking AI platform. Our goal was to create a seamless narrative that cohesively blended design elements with cutting-edge digital experiences, engaging attendees in a cohesive exploration of AI principles and applications.

Dreamforce is Salesforce’s pinnacle annual experience, a can’t-miss opportunity to learn, connect, have fun and give back. For Salesforce Trailblazers — the community of customers, partners, and employees — it’s one of the highlights of the year.

Dreamforce 2023 highlighted the power of collaboration between Salesforce and GPJ, drawing in over 43,000 participants to the heart of San Francisco, and hundreds of thousands more online. Showcasing the intersection of Data, Artificial Intelligence (AI), and CRM, the Salesforce annual “family reunion” stayed true to its core mission of having fun, connecting and giving back.

Attendees had unfiltered access to hundreds of thought-provoking and future-forward conversations around AI and the evolution of CRM from more than 70 researchers, innovators, ethics experts, and thought leaders. High-profile speakers like Matthew McConaughey, Rainn Wilson, and San Francisco Mayor London Breed joined the conversatio

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