MUSE Gold

2024

Boss, Art comes alive at Istanbul airport

Entrant Company

TRISON NECSUM

Category

Experiential & Immersive - Retail

Client's Name

BOSS

Country / Region

Spain

Discover the stunning Digital Art project of the Boss flagship store at Istanbul airport. Immerse yourself in a world where elegance merges with innovation, with a sophisticated digital skyline that mixes seamlessly with the logo of this famous brand.

Discover the perfect fusion of art and fashion, where creativity knows no limits. Welcome to an extraordinary journey of elegance and digital glamour.

The iconic Boss logo, with its elegant lines and vibrant corporate colours, intertwines harmoniously with the dynamic Istanbul Skyline. The brand tones take the spotlight, while the contours of the city’s iconic buildings merge with the modern, stylish Boss aesthetic. This stunning fusion of art and architecture captures the very essence of Istanbul: a metropolis that fuses history and modernity, tradition and innovation. In every frame of light and shadow, this digital artwork invites viewers to contemplate the beauty and vitality of a city that never ceases to inspire.

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