MUSE Silver

2024

2024 Taiwan Beigang Lantern Festival

Entrant Company

GEM Integrated Marketing Co., Ltd.

Category

Event - Festival / Carnival

Client's Name

Yunlin County Government

Country / Region

Taiwan

The 2024 Beigang Lantern Festival in Taiwan introduces a year's theme that synergistically combines lanterns and dragon patterns, crafted through modern geometric designs to outline the form of lanterns and the intricate scales of a dragon. This design approach encapsulates the festival’s core values of cultural heritage, innovation, and integration. The visual design departs from tradition, utilizing a dual imagery technique that features a golden dragon pattern to symbolize the original glow and glory of the festival's homeland, complemented by a colorful dragon pattern to represent the diversity of the Beigang Lantern Festival. The composition’s upward-climbing golden dragon, spiraling towards the sky, embodies the optimistic message of Beigang carrying its past glory into a brilliant future. The year's visual theme greatly heightens public anticipation for the festive feast.
To enhance tourism, Yunlin County Government has proposed a Yunxi Cultural Tourism and Recreation Corridor Project to revitalize the dormant Beigang Sugar Factory, integrating cultural landscape and green tourism initiatives. Building on the momentum of the "The MEGA Yunlin" event at the Beigang Sugar Factory, which attracted nearly a million visitors, the 2024 Beigang Lantern Festival picks up the torch of tourism marketing, aiming to rekindle the "Mega" spirit of Yunlin. As a blend of local charm and international appeal, the festival not only signifies a cultural revival but also carries the mission of fusing traditional heritage with modern flair. The traditional architecture in Beigang, such as the Da Fu Cinema and Beigang Registration Office, will don new looks to highlight the Year of the Dragon, inviting everyone to witness the splendor of lantern art. This year's festival is set to shine brighter, with the theme "Dragon Brilliance in the Clouds" brought to life by the town's talented artists, merging exquisite craftsmanship with the art of light. The "2024 Beigang Lantern Festival" had be held for 20 days across seven major venues, including the Beigang Chaotian Temple and the cultural park at Shuidao Head, featuring hands-on workshops, a lantern market, and various performances. The event warmly invites people nationwide to pay homage to Mazu, explore the town, and enjoy the lanterns.

Credits

Director
Su, Po Kuang
More Silver Winners
Marketing & Promotional
2024
2024 MUSE Creative Awards Winner - The Scout Guide 2024 National Media Kit

Entrant Company

The Scout Guide

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Country / Region

United States

Advertising
2024
2024 MUSE Creative Awards Winner - Interior Design Ad
Dettaglio Interior Design

Entrant Company

The N2 Company

Category

Advertising - Magazine Ad (Single)

Country / Region

United States

Publication
2024
2024 MUSE Creative Awards Winner - Strensiq Brochure for HPP Disease
AstraZeneca Hong Kong

Entrant Company

Orbit Dot Limited

Category

Publication - Publication / Other___

Country / Region

Hong Kong SAR

Video
2024
2024 MUSE Creative Awards Winner - St. Maarten Brand Launch Video
St. Maarten Tourist Bureau

Entrant Company

Company

Category

Video - Tourism

Country / Region

United States