2023 Upfront

At the 2023 Upfronts, NBCUniversal showcased its unwavering commitment to delivering top-quality content and fostering strong client partnerships. The event was a platform to display NBCU's unique and diverse portfolio, which includes an award-winning film group, five global theme parks, NBC and Telemundo broadcast networks, eight cable channels, Peacock as the
fastest-growing streaming service in the U.S., and three growing Direct-to-Consumer businesses, Fandango, Golf Now, and Sports Engine, along with over 40 English and Spanish-language owned and operated television stations and regional networks.
The Upfront started with Peacock’s fictional character, Ted, who opened the presentation with a humorous song-and-dance. The event showcased performances by stars like Reba McEntire, Nick Jonas, and Grace Potter. Notable personalities like Mario Lopez, Zuri Hall, James Franklin, Greg Schiano, Lisa Bluder, NBC News Talent, Ariana Madix, and the cast of Real Housewives Ultimate Girls Trip were also present, alongside Comcast and NBCU Leadership. Throughout the event, NBCUniversal emphasized the impact of its content in building culture and communities, with a strong focus on fandom.
Throughout the event, NBCUniversal emphasized the impact of its content in building culture and communities, with a strong focus on fandom. It marked the kickoff of the most significant sales period of the year and featured remarkable performances by stars like Reba McEntire, Nick Jonas, and Grace Potter. Notable personalities like Mario Lopez, Zuri Hall, James Franklin, Greg Schiano, Lisa Bluder, NBC News Talent, Ariana Madix, and the cast of Real Housewives Ultimate Girls Trip were also present, alongside Comcast and NBCU Leadership.
NBCUniversal proudly showcased itself as the most comprehensive offering for brands, boasting cutting-edge technology, a robust streaming platform, and an array of premium content across diverse genres, media, and consumption methods. NBCU spotlighted partnership opportunities with clients such as the Paris Olympics, Big Ten, BravoCon Vegas, SNL50, and the Women's World Cup. Adding to the excitement, NBCUniversal unveiled its newest shows, featuring titles like Extended Family, Twisted Metal, The Real Housewives of New York City, and Vuelve a Mi. The Upfronts warmly invited partners, encouraging them to join and advertise alongside these captivating programs.