2024
Entrant Company
Category
Client's Name
Country / Region
Project Title: Essence of Yunlin Literature: An Immersive Literary Journey
Project Overview:
This project seeks to craft a poetic and immersive exhibition that brings the essence of Yunlin literature to life within every corner of the library. Focusing on the themes of "literary exploration, local Yunlin connections, and children's literary poetry," the exhibition blends static displays, interactive installations, and audiovisual elements to guide visitors on a journey through the power of words and the unique charm of Yunlin's literary heritage. Visitors will not only observe but also participate in this literary journey, exploring the deep resonance between Yunlin literature and everyday life through various experiential paths.
Exhibition Highlights:
A standout feature of the exhibition is the "Magic Mirror Interactive Experience," an innovative installation that merges technology with literature. By answering questions, visitors receive a randomly selected "fortune cookie" containing a carefully chosen literary quote from a renowned author, along with a playful suggestion like "Immerse Yourself Today." These "fortune cookies" can be taken home as bookmarks, extending the emotional impact and literary beauty of the exhibition.
Project Goals:
Through this immersive and interactive experience, we aim to make literature a tangible part of daily life, bringing it closer to the public. By rediscovering the emotions and memories of Yunlin's writers, we hope to inspire a passion for reading and literature in our visitors, allowing the beauty of Yunlin's literary legacy to continue flourishing in their lives.
Entrant Company
Imaginari
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
NBCUniversal
Category
Best Agency Awards - Best Event
Country / Region
United States
Entrant Company
Praytell Agency
Category
Best Agency Awards - Best PR Campaign
Country / Region
United States
Entrant Company
McGuffin Creative Group
Category
Website - Nonprofit
Country / Region
United States