Sargon Dental

With the goal of marketing and advertising for big transformative dental cases, our challenge became obvious yet difficult... How can we influence people to "want" what they "need"? How do we generate and accelerate emotion regarding dentistry? How do we help our audience identify and create a powerful vision of a better life? We needed to answer these questions within the design, content, and user experience of the Sargon Dental website.
Given that the entire strategy is built around emotion, it became clear that we would need a website design that showcased videography & photography. We wanted a design that would highlight powerful and emotional patient stories, before and after transformative photography, and the human and cultural side of the doctor and the team members. We utilize auto-play broll to grab the user's attention and specific typographical choices to enhance clicks, views, and engagements. As you will see, the focus of our messaging is not on the dentistry itself but rather on the clinical outcomes and the increased quality of life it provides. This website is about advertising and showcasing the side of dentistry that transcends cost, price, & convenience. It's about making the connection between one practice, one doctor, one team, and one philosophy to better the lives of the patients who trust them with care.