SAIC Artbash 2022 Identity

The identity, developed for the School of the Art Institute of Chicago's Department of Contemporary Practices’ year-end show, utilize a font made of vertical strips and horizontal lines. This design symbolizes the transition into college life, embodying the concept of individual students coming together like a barcode, representing CPs. The identity intentionally borders on legibility, fostering an exploratory interaction. From afar, the posters may not be immediately clear, but upon closer examination, they reveal their message, inviting deeper exploration. This process mirrors the journey of discovering the unknown, reflecting the curiosity and exploratory spirit of freshmen entering university.