2024
Entrant Company
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Client's Name
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Taichi, a traditional Chinese sport with a long history and a wealth of cultural meanings, has a glorious past and was formerly practiced by hundreds of millions of people throughout China. Due to the fact that taichi is a gentler and slower style of boxing than other fighting martial arts, it does not appeal to young people's desire for excitement, confrontation, and skill, and has become unpopular and even somewhat rejected among the young. However, because Taichi is based on the traditional Chinese medical concepts of Qi, Yin, and Yang, and the Five Elements, this sport not only addresses the subhealth problems associated with modern youth, such as stress and an irregular lifestyle but also allows for complete relaxation of the spirit, so it is a great pity that Taichi is so neglected by young people. Thus, I would like to create a virtual reality interactive Taichi game, reviving the ancient Taichi exercise on a modern platform. This project will be developing a method in the virtual world that allows players to experience Taichi, applying how high-tech techniques to a traditional civilization from the past so that players can immerse themselves in Taichi, learn it more easily, and feel the sport's rhythm and connotation more fully.
Credits
Entrant Company
Dual-X Studio
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Alliant NorCal Communications
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant Company
oOooOooo Studio/University of Macau
Category
Typography - Use of Typography
Country / Region
Macau SAR
Entrant Company
Uncommon Marketing Works
Category
Integrated Marketing - Promotional
Country / Region
United States