MUSE Silver

2024

The Rhythm of Taichi

Entrant Company

Xianghan Wang

Category

Experiential & Immersive - Virtual Reality

Client's Name

Country / Region

United States

Taichi, a traditional Chinese sport with a long history and a wealth of cultural meanings, has a glorious past and was formerly practiced by hundreds of millions of people throughout China. Due to the fact that taichi is a gentler and slower style of boxing than other fighting martial arts, it does not appeal to young people's desire for excitement, confrontation, and skill, and has become unpopular and even somewhat rejected among the young. However, because Taichi is based on the traditional Chinese medical concepts of Qi, Yin, and Yang, and the Five Elements, this sport not only addresses the subhealth problems associated with modern youth, such as stress and an irregular lifestyle but also allows for complete relaxation of the spirit, so it is a great pity that Taichi is so neglected by young people. Thus, I would like to create a virtual reality interactive Taichi game, reviving the ancient Taichi exercise on a modern platform. This project will be developing a method in the virtual world that allows players to experience Taichi, applying how high-tech techniques to a traditional civilization from the past so that players can immerse themselves in Taichi, learn it more easily, and feel the sport's rhythm and connotation more fully.

Credits

Motion Designer
Xianghan Wang
More Silver Winners
Website
2024
MUSE Advertising Awards - DirectDefense Website Refresh

Entrant Company

Fishnet Media

Category

Website - Professional Services

Country / Region

United States

Corporate Identity
2024
MUSE Advertising Awards - Creating a unified brand driven by purpose

Entrant Company

Something Big

Category

Corporate Identity - Brand Identity

Country / Region

United Kingdom

Video
2024
MUSE Advertising Awards - Finance and Development 60th Anniversary Branding

Entrant Company

International Monetary Fund

Category

Video - Branding

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - JL Wood Wine Social Media

Entrant Company

WineGlass Marketing

Category

Social Media - Food & Beverage

Country / Region

United States