2024
Entrant Company
Category
Client's Name
Country / Region
Workday Rising North America and Workday Rising EMEA are annual flagship conferences that bring the global Workday community to life and serve as the organization’s strategic business and thought-leadership platform to advance their position as leaders in Artificial Intelligence (AI). These events are the ultimate expression of the Workday brand and position Workday as the right partner to transform their customers’ business.
In 2023, the company set an intention to showcase Workday as the undisputed innovation leader in the application of responsible AI and Machine Learning (ML). Through every event touchpoint, they set out to demonstrate their customers’ success and highlight new use cases featuring Workday’s latest innovations. A core objective of the event was for attendees to experience “how the future works” in a bold, impactful way that made a lasting impression.
Business Objectives Included:
Increase Brand Reputation and Establish Thought Leadership in innovation, AI and ML
Enable Customers to Get More Value from their Workday System
Expand Wallet Share with Customer Base
Drive Net New Customers and Expand Reach
Increase Attendee Engagement and Satisfaction
Entrant Company
SUZHOU ZADIM HOME LIFT CO.,LTD
Category
Publication - Publication / Other___
Country / Region
China
Entrant Company
Gravity Global
Category
Integrated Marketing - Social Media
Country / Region
United Kingdom
Entrant Company
Phoenix Media Group & SALT
Category
Advertising - Online Ad (Campaign)
Country / Region
United States
Entrant Company
Magnetic Creative
Category
Branded Content - Branded Content / Other___
Country / Region
United States