MUSE Gold

2024

St. Maarten Rebranding Case

Entrant Company

Big Idea Advertising

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

St. Maarten Tourism Bureau

Country / Region

United States

Investing in tourism is vital to the future of any destination, and particularly so for the dual-nation island of St. Maarten; following the dual-impact of Hurricane Irma and the global pandemic. Big Idea is proud to present a bold, colorful and vibrant new brand that captures the Dutch, French and Caribbean influences of the island of St. Maarten.

Credits

Agency President
Steven Defontes
Creative Director
Pablo Pedro
Brand Strategy
Grace Capuzzo
Director, Digital & Social
London Mercer
Social Media
Samantha McLaughlin
ACD/Copy
Chris Michael
Design
Wallace Neves
Design
Javier Guaschetti
Design
Jonatas DeBarros
Design
Jose Llanos
Design
Eduardo Carrasco
Coordination
Jena Bitsko
Photography & Videography
Tom Webster
Photography & Videography
Julia Kursten
Original Music
AJ Estrada
Animation
Bakhtiyar Aghabalayev
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - 2023 Copa AT&T Pro X Un Día

Entrant Company

The MRN Agency

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - Tap into Opportunity with JobStack

Entrant Company

PeopleReady

Category

Mobile App - Professional Services

Country / Region

United States

Video
2024
MUSE Advertising Awards - Brightest Moments
Midland States Bank

Entrant Company

Experience Fresh

Category

Video - Banking

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Hello Hong Kong Recovery Campaign

Entrant Company

Hong Kong Tourism Board

Category

Branded Content - Influencer Marketing

Country / Region

Hong Kong SAR