MUSE Gold

2024

Siberian Crane Symbiosis Museum of Nanchang

Entrant Company

Yensu Cultural Creativity (Beijing) Inc.

Category

Corporate Identity - Brand Identity

Client's Name

Liyuzhou Management Office of Gaoxin District. Nanchang

Country / Region

China

The Siberia Crane Symbiosis Museum is located near the famous "World Wetland, Kingdom of Migratory Birds." It has transformed into a tourist destination called Siberian Crane Town at Nanchang's Wuxing Reclamation Farm, the closest spot in the world to observe Siberian cranes. The renovated buildings and grain storage facilities, once used by educated youth, now offer a year-round tourism experience for families, educational tours, and social media check-ins.

The Symbiosis Museum design portrays two Siberian cranes in a dual habitat, showcasing their different postures and activities. The pavilion's facade combines the crane's abdominal contour lines with a four-legged stance. A descending curved line intersects with the ground, forming a circle symbolizing Earth as our shared home. This promotes the idea of harmonious coexistence between humans and Siberian cranes. The pavilion aims to raise awareness for nature and foster environmental care.

This design not only exhibits the ecological characteristics of Siberian cranes but also aligns with the theme of the coexistence pavilion, creating a distinctive architectural atmosphere. Departing from the conventional use of colorful ink-splashing techniques in the scenic area, it adopts modern lines for portrayal. The unique and prominent circular window design complements the gray walls of the local Gan-Nan dwellings.

The main visual design combines the simplified form of Siberian cranes with a regional topographic map of the project's location. It embodies simplicity and elegance, facilitating long-term applications in brand promotion, cultural products, and event exhibitions.

Within the exhibition space, renewable white film is employed to simulate the layered wings of Siberian cranes, generating a layered spatial relationship that allows visitors to delve into understanding and experiencing the living space of Siberian cranes within the pavilion.

The museum revitalizes local tourism and promotes the understanding and protection of Siberian cranes, emphasizing the harmonious coexistence of these magnificent birds and humans. It conveys the importance of valuing and preserving the natural environment while fostering a harmonious relationship between humans and nature.

Credits

Creative Director/Yensu Cultural Creativity (Beijing) Inc.
Zhiguojun PANG
Design Director/Yensu Cultural Creativity (Beijing) Inc.
Shuihua LU
Project Manager/Yensu Cultural Creativity (Beijing) Inc.
Yue GAO
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