MUSE Silver

2024

Tenaci Branding

Entrant Company

Tenaci

Category

Corporate Identity - Brand Identity

Client's Name

Tenaci

Country / Region

United Kingdom

The name "Tenaci" draws its inspiration from the Latin word "tenax," meaning tenacious or persistent. It embodies the spirit of unwavering
determination and resilience, reflecting our steadfast commitment to excellence and innovation. "Tenaci" encapsulates our ethos of never
settling for mediocrity, always striving to push boundaries and exceed expectations. Under the guiding hand of Stephanie Sweeney, our mission was clear: to forge a corporate identity that radiates trust while pulsating with Stephanie's unique essence. Central to our identity is our logo—a creation that defies convention and embraces the avant-garde. With the serif font, New York, as our foundation, we built the brand that our team sees and uses everyday. In a world saturated with colour, we dared to be different. Embracing the stark
simplicity of black and white. Ensuring the brand isn’t overbearing and relatable to our target audience. Our design philosophy is one of paradoxes—where minimalism meets opulence, and restraint births extravagance. With every stroke of our design brush, we summon the spirit of luxury and elegance, weaving a tapestry that captivates the senses and leaves an indelible mark on our clients. Tenaci isn't just a digital consultancy; it's an experience—a journey into unlocking digital excellence.

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