Higher Education Application Sample Kit

How Higher Ed Marketers Make the Grade
Admissions and alumni relations departments often leverage high-end print to make an impression on prospective students and potential donors. To show them what’s possible with the Sylvamo family of brands — Accent Opaque, Hammermill®, Williamsburg and Springhill® — we created a collection of marketing collateral application samples.
Forward, Foxes!
These samples use a fictional liberal arts college — Forest State College, home of the Fighting Foxes — to demonstrate how higher ed marketers can use paper choice to communicate their brand. With samples ranging from housing brochures and campus maps to football game tickets and pennants, the collection includes examples of print touchpoints from across the student lifecycle.
Application Accepted
Not only does this sample collection demonstrate how Sylvamo brands complement each other, it also illustrates how specifying a premium paper can help colleges and universities create the kind of personal, meaningful communication that today’s students seek.
Papers Used:
The Folder: Accent Opaque Heavyweights 130 lb. Smooth
Program overview bi-fold: Hammermill Premium Color Copy Cover 80 lb.
Student housing tri-fold: Hammermill Premium Laser Print 32 lb.
Wall poster: Accent Opaque 80 lb. Text White Super Smooth
Pop-up invite: Accent Opaque Heavyweights 120 lb. Smooth
Campus map: Williamsburg 94 Opaque Offset 70 lb.
Game ticket: Accent Opaque Heavyweights 100 lb. Super Smooth with Indigo 3-star treatment
Parking permit: Springhill Vellum Bristol Cover Gray 67 lb.
Deadline reminder: Springhill 110 lb. White Index
Pennant: Accent Opaque Heavyweights 110 lb. Super Smooth with Indigo 3-star treatment