2024
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Client's Name
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Brand Background:
BOYANG HU is a high-end brand dedicated to designing and manufacturing silk scarves. Drawing inspiration from modern philosophy and traditional Chinese culture, our designs reimagine the contours of ancient Oriental architecture through geometric abstraction, resulting in a unique visual style. Every scarf is meticulously designed to achieve a balance among culture, elegance, and modern lifestyle, thus redefining contemporary aesthetics.
Creativity and Design:
BOYANG HU’s designs are bold and innovative, blending minimalism and geometric styles with both modern and traditional elements. The simple smiling face, abstract geometric shapes, and symmetrically arranged floral motifs together convey a sense of balance and harmony. The smiling face design adds a playful touch, breaking away from conventional scarf patterns and infusing the product with both cultural significance and modern flair.
Innovation and Market Impact:
The BOYANG HU scarf not only showcases a distinctive artistic style but also redefines functionality. Moving beyond traditional uses, our scarf offers versatile styling options, such as being worn as a top, bandeau, or accessory, catering to the diverse fashion needs of modern young women. This breakthrough in design has redefined the role of scarves in fashion, gaining widespread recognition in the market and becoming a must-have item for trendsetting women.
Technology and Sustainability:
BOYANG HU actively integrates AI technology into the design and production process, ensuring that each scarf embodies creativity and technological innovation. Our commitment to sustainability is reflected in our choice of premium, recyclable mulberry silk as the primary material. Not only is our silk durable and eco-friendly, but we also collaborate with the Ningxia cultural tourism industry to promote and preserve local culture.
Social Responsibility and Cultural Heritage:
As a brand that fuses tradition with modernity, BOYANG HU is dedicated to showcasing Oriental aesthetics to global consumers through our fashion scarves. By combining cultural heritage with modern innovation, we breathe new life into traditional elements. Moving forward, BOYANG HU will continue to drive the fusion of Eastern aesthetics and contemporary fashion, aiming to create more timeless products rich in cultural significance.
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AIS Network
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Website - Website / Other___
Country / Region
United States
Entrant Company
GinE Design
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Experiential & Immersive - Multi-Channel Experience
Country / Region
United Kingdom
Entrant Company
Pinch
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Best Agency Awards - Best New Agency (<24 Months Old)
Country / Region
United States
Entrant Company
Lounge Group
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Strategic Program - Comm / Marketing Campaign
Country / Region
Hungary