MUSE Silver

2024

New Quality Design Awards logo design

Entrant Company

Haonan Liu

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

The logo design for the "New Quality Design Awards" is a slick combination of a butterfly and a window, indicative of openness, transformation, and creativity. The logo looks like a golden window, symbolizing the spreading of knowledge and open mind. The core elements of the logo underline the values of fair play, transparency, and honesty. Additionally, the butterfly element signifies the transformation in design and innovation. Just like a caterpillar transforming into a beautiful butterfly, such transformation symbolizes the designers' pursuit of growth and progress. The butterfly spreading its wings represents their ambition to excel and constantly go beyond themselves. The structural details of the logo, such as the gap in the upper left corner and the protruding part in the upper right corner, create the profiles of the initials 'N' and 'Q', bringing out the words "NEW QUALITY DESIGN AWARDS 2024" and accentuating the commitment of this award to quality and innovation.The combination of the window and the butterfly considers more than just an aesthetic aspect, but even embodies a coordination of stability and vitality. The window represents a stable and transparent structure that drives the exploration and exchange of new ideas. The butterfly symbolizes the imaginative and groundbreaking advancements arising from this process. This dual symbolism captures the essence of this award, which aims to acknowledge designs that are not only inventive but also firmly rooted in principles of quality and fair play. The golden color scheme featuring the logo is not only visually appealing but also holds a deeper symbolic significance. Gold is universally accepted as the color representing superiority, prestige, and superior quality, reflecting the firm commitment of this award to acknowledging outstanding design. Additionally, gold is often associated with the notions of timelessness and immortality, implying that the award acknowledges the award-winning works that not only showcase innovation but also hold enduring value and time-tested resilience.

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