MUSE Platinum

2024

Toyota Tundra Truck Bed Durability

Entrant Company

Stage3 Agency

Category

Video - Automotive

Client's Name

Toyota USA

Country / Region

United States

https://youtu.be/tUm3WpR4CMU?si=RzBYkMHh_Ni5yy8M

Toyota knows trucks, and the 2022 Tundra makes that point loud and clear. Its all-new bed design gets the job done, and we put it to the test with a boat anchor, heavy-duty toolbox, paving bricks (350 lbs), red bricks (450 lbs), river stones (750 lbs), and finally retaining wall blocks (960 lbs). There was an authentic test with zero VFX, using one truck, and six cameras capturing every drop. The results speak for itself.

More Platinum Winners
Integrated Marketing
2024
MUSE Advertising Awards - Alvi's Drift Cap Classique Campaign

Entrant Company

Magnetic Creative

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

South Africa

Outdoor Advertising
2024
MUSE Advertising Awards - Tequila Don Julio takes over the STRAT for Super Bowl

Entrant Company

HUNTER; Lumen & Forge; PHD

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - HARD ROCK CAFE X MESSI KIDS MENU

Entrant Company

Hard Rock Cafe & Plus 1 Communications

Category

Social Media - Video

Country / Region

United States

Video
2024
MUSE Advertising Awards - LUKi & the Lights
Global Neuro Y Care and ALS Association

Entrant Company

Big Grin Productions

Category

Video - Cause / Awareness (NEW)

Country / Region

United States