2024

Toyota Tundra Truck Bed Durability

Entrant

Stage3 Agency

Category

Video - Automotive

Client's Name

Toyota USA

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Toyota Tundra Truck Bed Durability by Stage3 Agency (Image 1)

MUSE Creative Awards Winner – Toyota Tundra Truck Bed Durability by Stage3 Agency (Image 2)

MUSE Creative Awards Winner – Toyota Tundra Truck Bed Durability by Stage3 Agency (Image 3)

MUSE Creative Awards Winner – Toyota Tundra Truck Bed Durability by Stage3 Agency (Image 4)

MUSE Creative Awards Winner – Toyota Tundra Truck Bed Durability by Stage3 Agency (Image 5)

About The Entry

https://youtu.be/tUm3WpR4CMU?si=RzBYkMHh_Ni5yy8M
Toyota knows trucks, and the 2022 Tundra makes that point loud and clear. Its all-new bed design gets the job done, and we put it to the test with a boat anchor, heavy-duty toolbox, paving bricks (350 lbs), red bricks (450 lbs), river stones (750 lbs), and finally retaining wall blocks (960 lbs). There was an authentic test with zero VFX, using one truck, and six cameras capturing every drop. The results speak for itself.