Oakley - Mars

We were super excited when EssilorLuxottica asked us to produce the teaser for the revival of this legendary piece of eyewear.
The Oakley mars.
To emphasize the iconic status of the mars glasses, our goal was to create a film featuring fast-moving footage that captures planet environmental views, rover details, and an elevated product reveal. We started by doing extensive research and development to find the right look and experimented with the mars environment, the eyewear itself and the color palette.
We played with lights and camera movements to add depth, incorporated edgy transitions, noise and color inversions to achieve the real Oakley ‘mad science’ look and feel.
Also a highlight of this project was the creation of the oakley mars rover. Using the nasa rover as a base, we redesigned it to have a more oakley-influenced design, drawing inspiration from the unique, brutal, yet organic architecture of oakley’s headquarters.
For portrait shots and key visuals, we used a 3d realistic human silhouette. This approach allows us to keep the product in the spotlight, enabling us to experiment with lights and reflections and achieve a premium look.