Take A Moment With Magnum Ice Cream

As music and podcast lovers enjoyed their favorite songs and shows, Magnum Ice Cream invited them to indulge in a moment of self-care, because they deserved it!
The 3D Audio spot featured custom-composed tones representing product ingredients, crafted to immerse the listener in a multidimensional world of creamy, rich, decadence. For the podcast Host Reads, hosts for shows including The Bellas and Ladies and Tangents shared the fun and relatable ways they personally enjoyed Magnum Ice Cream Duets. Podcast Announcer Reads enticed listeners with delicious product details, and were served dynamically across a wide variety of shows to Magnum Ice Cream’s target audience. All the elements carried a cohesive creative theme, wherever audiences listened.
The Kantar Millward Brown study showed lifts in purchase intent and brand favorability, proving that being in listeners’ ears in moments of audio enjoyment led to sweet success for Magnum Ice Cream.