Winning at Games PR

Indigo Pearl is the go-to award-winning PR and asset management agency for the video games industry. For over 20 years, its founder Caroline Miller, and its super smart team of PR professionals have been shaping and redefining how games PR is done. From working on global game sensations including Fortnite, Pokemon GO and Fall Guys, to championing the smallest of indie developers, the agency’s love of seeing games makers succeed is unparalleled.

One very recent example of the agency’s outstanding results is this year’s PR efforts for the annual London Games Festival, supported by the Mayor of London. The event boasted over 100,000 attendees, resulted in the front cover of the Evening Standard, and in-depth editorial content both online and in the paper itself. The festival organisers enjoyed over 150 pieces of editorial content, with PR coverage appearing on The Guardian, the BBC, ITV, TimeOut, Bloomberg and Conde Nast Traveller.

The agency’s asset management team is proud to have implemented and managed PR asset campaign solutions for Sony’s global launch of Marvel’s Spider-Man 2 on PlayStation 5, and launched the global press portal for Microsoft Xbox in the lead-up to the Xbox Games Showcase 2023 in LA. PXN has also recently supported many of its clients across key industry events including LA’s Summer Game Fest, Japan’s Tokyo Game Show, Germany’s Gamescom and many more – working around the clock to ensure secure, timely and seamless content was available to media across the globe.

Indigo Pearl deserves recognition as the hardworking agency behind so many successful PR campaigns. The team always comes to work wanting to do the best for every client and that energy and commitment shines through in everything they do. They have earned their reputation as the go-to agency for the games industry – working on both client launches and products, and also as key retained champions of top UK industry events including London Games Festival, W.A.S.D, London Developer Conference and more.