MUSE Platinum

2024

deca joins 2024 Heaven & Dirt Concert

Entrant Company

B'IN LIVE CO.,LTD.

Category

Event - Concert

Client's Name

Liu's VC Co., Ltd.

Country / Region

Taiwan

The concert theme "Heaven & Dirt" is from deca joins' latest album, describing how we would spend our time when we have different encounters on the journey of life. The "Round Sky and Square Earth" was the first imagination of the world by ancient people. Although it was eventually proved to be a fallacy, it is a testimony to humankind's repeated experiments and explorations, and their desire to validate their own worldview.
This spirit echoes the perspective of life in the songs, and is the basis for the design concept of the concert. The cycle of "water", the main element of deca joins' creation, leads the audience to experience their own repeated experiments and explorations.
In response to the theme of this concert, the stage design transformed "Round Sky and Square Earth" into a physical symbol, using circular lighting structures to form the main space on the top, and rectangular LED screens to depict the ground. The focus is on how to give the audience an impressive yet simple and powerful visual experience.
At the huge circular lighting structure, we try to add a mellow lighting gradation in the lighting design, as if it is the projection of light from the real celestial body's rotation.
This huge circular structure is not only above the main stage, but also spans over the heads of the audience in the front area, so that the lighting atmosphere can be more integrated and penetrated into the audience, so that the whole area is immersed in the context of the performance.
When the audience entered the venue, they could see a rectangular LED screen occupying the entire stage. When the show starts, the banner LED is pulled upwards, and another rectangular LED can be seen behind the band, so that the artists can be visually covered by the image, and at the same time, the stage has different levels of variation.
Because deca joins' music is characterized by unimaginable arranging details, so we put the music first when integrating all the designs, eliminating the essentials, making everything more comprehensible and touching the audience’s heart directly.

Credits

Creative Direction
B'in Live
Producer
Crystal Chuang
Executive Director
Chan-Jung Liao
Executive Assistant
Yi-Hsin Chen / Wen-Xiu Zheng
Technical Director
John Peng
Stage Manager
Telon Wu
Visual Content Design
Zhi Lu / Nas Weng / Bonnie Kuo / OROKU / Kai Lin / Li Feng Zheng / Brat Wu / Jessie Chen
Video Operator
Dai / Zhi Lu
Lighting Design
(ANH Design) Gamehome Sun
Lighting Assistant
(ANH Design) Chieh Lu/ Hong-Lin Lu
Laser Design
Yi-Hsun Chen
Stage Design
(R.W STUDIO) Roni Wu
Stage Design Assistant
J Lai
Multi Camera Director
Peter, Ming-Feng Liu
Multi Camera Assistant Director
Shu-Hsien Teng
More Platinum Winners
Branded Content
2024
MUSE Advertising Awards - No Challenge, No Change.
Vericel Corporation

Entrant Company

AbelsonTaylor

Category

Branded Content - Healthcare & Pharma

Country / Region

United States

Strategic Program
2024
MUSE Advertising Awards - Pure Life: Healthy Connections

Entrant Company

BlueTriton Brands

Category

Strategic Program - Branding Refresh

Country / Region

United States

Mobile App
2024
MUSE Advertising Awards - PGA TOUR Mobile App

Entrant Company

Work & Co

Category

Mobile App - Sports & Recreation

Country / Region

United States

Video
2024
MUSE Advertising Awards - LATE; The Film
KeyzVango

Entrant Company

Freelance

Category

Video - Music Video

Country / Region

United States