'Cuz We Sexy: Cookin' with LilyLouTay

Driving audiences from TikTok to ticket sales
StagePilot partnered with TikTok cooking phenom LilyLouTay to launch her first ticketed virtual event and merch line.
With an endless feed of bite-sized videos, TikTok, IG Reels and YouTube Shorts condition users to rapidly consume content through low-friction views, likes, comments, and shares. The very format that fuels the creators’ explosive growth on the platform also presents a fundamental challenge for creator monetization.
This dynamic allows creators to build an enormous and highly engaged fanbase, but it creates a dynamic where audiences expect endless content for free. When creators first introduce paid/premium offerings, they often face skepticism about paying for things fans have grown accustomed to getting for free. Creators can’t afford to alienate core supporters—they need to evolve their free content into additive premium extensions, not abrupt departures.

That’s why when StagePilot partnered with LilyLouTay to launch her first paid experience, a virtual cooking event and live Q&A in partnership with Williams Sonoma, we let audience insight drive the content. This fan-first approach helped to shape LilyLouTay’s first foray into monetized premium content around four foundational elements:
Exclusivity
By making the event a limited-run, single-platform premiere, StagePilot cultivated a scarcity mindset that increased perceived value and marked a clear departure from everyday LilyLouTay social content.
Real-Time Fan Interaction
LilyLouTay’s draw for her millions of fans is her unguarded personality and honesty. It allows viewers to feel like they’re part of her family and journey. That’s why StagePilot includes a live Q&A alongside the virtual event—it will be the first time fans are able to turn their “like and comment” relationship into a live dialogue.
Long-Form Immersive Content
While her TikToks offer tasty bursts of down-home cooking, the event gave fans their first full-length cooking experience with LilyLouTay. They enjoyed a start-to-finish recipe, lots of behind-the-scenes footage, plenty of bloopers, and an emotionally-charged look back at her journey.
Insider Access & Merch
By incorporating recognizable phrases, inside jokes, and personal imagery and premium materials into her merch, we are offering tangible value with an IYKYK nod to diehard fans.