Best New Creative Agency of the Year – Pinch

In an increasingly noisy world, Pinch is here to make you feel something.

Pinch is an award-winning immersive design studio activating big ideas, bold thinking and beautiful design for culture-driving brands. With an emphasis on tactility, materiality and the five senses, Pinch designs immersive experiences and environments – actively engaging with people on a multi-sensory, emotional level. Inspired by the growing demand for authenticity and meaning, Pinch creates moments you can reach out and touch.

Whether creating a world class recording studio in a disused 1920s power station for Red Bull, transforming a 35,000 square foot lot at Cannes Lions into a fully-functional village for Amazon or bringing new levels of glamour to the Emmys red carpet, Pinch conceives events as holistic journeys rather than disconnected moments. And by using an integrated 3D design process, we can link space, graphics and interactive moments in ways that draw clients in as collaborators.

Founded by friends and industry veterans in 2023, Pinch is the creative counterpart to LA-based production agency Salt. To its clients, Salt and Pinch form a creative powerhouse, pairing strategic design with production expertise to flawlessly execute next level experiences as one integrated project team. To its talent, Salt and Pinch embody radical compassion, disrupting traditional agency norms by centering people and giving creativity the space and support to thrive.