2024
Entrant Company
Category
Client's Name
Country / Region
Travel Santa Ana created a custom version of Loteria, the classic Mexican game. The Santa Ana version of Loteria features 54 images representing the destination, including attractions,
landmarks, and culture. The two-card glossary provides information on each image and how it is indicative of Santa Ana. For example, #5 is La Pintura, a picture of a spray can; the glossary describes Santa Ana as home to more than 200 murals. Number 48 is El Bambu, and the glossary explains that bamboo trees symbolize vitality in Vietnamese culture. A sizeable Vietnamese population calls Santa Ana home.
Santa Ana's population is 76% Hispanic; Lotería is played throughout the city, with several bars/restaurants having a
designated lotería night. The custom Loteria was created to showcase and educate visitors about Santa Ana, Orange County, California.
Entrant Company
Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Lazarev. — AI&Digital Product Design Agency
Category
Website - Professional Services
Country / Region
United States
Entrant Company
KQ Communications
Category
Branded Content - Recruitment
Country / Region
United States
Entrant Company
DEFINITION 6, now rebranded as Bridgenext
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States