MUSE Silver

2024

Santa Ana Loteria

Entrant Company

Travel Santa Ana

Category

Branded Content - Travel & Tourism

Client's Name

Country / Region

United States

Travel Santa Ana created a custom version of Loteria, the classic Mexican game. The Santa Ana version of Loteria features 54 images representing the destination, including attractions,
landmarks, and culture. The two-card glossary provides information on each image and how it is indicative of Santa Ana. For example, #5 is La Pintura, a picture of a spray can; the glossary describes Santa Ana as home to more than 200 murals. Number 48 is El Bambu, and the glossary explains that bamboo trees symbolize vitality in Vietnamese culture. A sizeable Vietnamese population calls Santa Ana home.
Santa Ana's population is 76% Hispanic; Lotería is played throughout the city, with several bars/restaurants having a
designated lotería night. The custom Loteria was created to showcase and educate visitors about Santa Ana, Orange County, California.

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