2024
Entrant
Category
Client's Name
Country / Region
About The Entry
Travel Santa Ana created a custom version of Loteria, the classic Mexican game. The Santa Ana version of Loteria features 54 images representing the destination, including attractions,
landmarks, and culture. The two-card glossary provides information on each image and how it is indicative of Santa Ana. For example, #5 is La Pintura, a picture of a spray can; the glossary describes Santa Ana as home to more than 200 murals. Number 48 is El Bambu, and the glossary explains that bamboo trees symbolize vitality in Vietnamese culture. A sizeable Vietnamese population calls Santa Ana home.
Santa Ana's population is 76% Hispanic; Lotería is played throughout the city, with several bars/restaurants having a
designated lotería night. The custom Loteria was created to showcase and educate visitors about Santa Ana, Orange County, California.
Entrant
Casual
Category
Video - Banking
Country / Region
Hong Kong SAR
Entrant
Communication University of China
Category
Student Submission - Student AD
Country / Region
China
Entrant
LI JIALU
Category
Mobile App - Mobile App / Other___
Country / Region
China
Entrant
Capital Communications
Category
Publication - Newsletter
Country / Region
Canada