North Shore University Hospital - Challenge Accepted

For years, Northwell’s North Shore University Hospital has been the hospital that “gets you home.” With the recent addition of its brand-new surgical pavilion—as well as Northwell’s overall brand evolution—the time was ripe to evolve North Shore’s story as well, providing even bolder, more hard-hitting reasons to believe in the hospital’s impressive care.

In this ad, we use harrowing, true examples of medical issues that the hospital took on and deftly solved for its patients. The words “challenge accepted” is woven into the fabric of the spot and literally integrated into each scene’s surroundings. It’s a spot that fits seamlessly into Northwell’s brand, showing that no matter what challenge comes our way, our renowned physicians come here to conquer it head on.