For Our Freedoms Big and Small

The goals were simple: Make military service members smile, feel appreciated, and feel cared for. No trite thank you’s. No serious, somber imagery or messaging. The resulting TV spot was an uplifting tribute to the moments of freedom we all get to enjoy because of the hard work and sacrifice of our military service members—and a promise to do everything we can to give them happy, healthy lives in return.

The print ads expand on this promise, featuring real-life service members who participated in one of the many military programs developed at Northwell. With each ad launching alongside the TV spot around different military holidays, the campaign brings awareness to the fact that Northwell “raises health” for every New Yorker, including those who serve or served.