2024

Tony Robbins Corp Identity

Entrant Company

TinyWins

Category

Corporate Identity - Brand Identity

Client's Name

Tony Robbins

Country / Region

Mexico

For nearly five decades Tony Robbins has been an iconic part of culture — coaching athletes, growing businesses, writing books, doling wisdom and tough love to touch hearts and inspire millions to take action. And yet, his brand had grown dated, disjointed, and heavily weighted towards live events.

With the rise of modern contemporaries in the business and life performance space, the Tony Robbins brand needed a change. The challenges were many — evolve to meet the realities of new channels and a modern audience while paying homage to a legacy; create structure with flexibility to accommodate an expansive library of content and events; and capture the essence of Tony Robbins in every touchpoint beyond the stage.

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Credits

Founder/TinyWins

Lillian Marsh

Founder/TinyWins

Matty Ayers

Strategy Director/TinyWins

Lillian Velay

Head Designer/TinyWins

Yossi Belkin

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