Redefining Palm Bay International’s Identity for Digital

For the Palm Bay International brand identity project, our goal was to redefine and elevate the brand’s visual presence amidst a broader digital transformation. We meticulously crafted a new logo, wordmark, and monogram that set Palm Bay apart from its competitors while ensuring versatility across various platforms. Our rebranding included a sophisticated color palette—rich navy blues for the Spirits portfolio and a cream tone for the wines portfolio—creating a dynamic day-and-night feel.

In addition to the visual elements, we developed comprehensive brand guidelines to maintain consistency and coherence across all digital and print materials. This encompassed the redesign of marketing collateral such as tech sheets, shelf talkers, and review flyers, alongside creating a bespoke sales tool generator and a new, responsive website.

The project was particularly meaningful as it honored the legacy of the owner’s late father by evolving a brand identity that remains deeply connected to its heritage. The result is a contemporary, cohesive brand identity that positions Palm Bay International as a forward-thinking leader in the wine and spirits industry.