Mansplained for Men

Men prioritize their mental and physical well-being but ignore their faces, their most prominent feature, thinking skincare is just
for women. It’s not that men don’t understand skincare. It’s that they dismiss it as something not for them. So, we needed to explain it to them in a way they could relate to. By “mansplaining” it to men, we over-explained skincare in a humorous way that made men reconsider their skincare routines and laugh at themselves for not considering it earlier. We packaged the creative campaign in an elevated visual system meant to disarm men and connect with their sense masculinity. To add to it, we found that the majority of men's introduction to skincare came from the important females in their lives. So we set out to empower the women as well to continue to give their men the nudge about putting a focus on skincare routines.