MUSE Gold

2024

This is Precision AI: Launch Campaign

Entrant Company

weights&pulleys

Category

Video - TV Ad Campaign

Client's Name

Palo Alto Networks

Country / Region

United States

This campaign was designed to launch Palo Alto Networks’ revolutionary new product: Precision AI™ - specifically designed to help overworked cybersecurity teams combat the relentless onslaught of AI-driven cyberattacks.

Our campaign aimed to emphasize Precision AI's unique advantage: unparalleled data quality. Precision AI has been trained on 7.6 petabytes of high quality cybersecurity data. It has over 1,000 machine learning models running 24/7 to ensure it stays ahead of AI-wielding hackers.

Our creative strategy: Only Precision AI™ is grounded in high-quality data, not Sci-Fi fantasies.

We brought this idea to life by crafting four video stories, which are set in a fantastical world. They follow our protagonist and narrator, “J”, as he uses Precision AI to battle – and beat! – dangerous cybercriminals. These memorable, metaphorical video stories successfully showcase the effect Precision AI can have on companies facing AI-wielding hackers.

Campaign results included significant increases in video views, social engagement, click-through rates, and overall site traffic, demonstrating a strong impact on brand awareness and engagement.

Credits

Director
David Leitch
Art Production Designer
David Scheunemann
Visual Effects
UPP
Music
Daniel Pemberton
Editor / Cartel
Kyle Valenta
Chief Creative Officer / Art Director, weights&pulleys
James Selman
Executive Creative Director / Copywriter, weights&pulleys
Allison Khoury
Copywriter, weights&pulleys
Greg Clampffer
Executive Producer, weights&pulleys
Amy Berriocha
Producer, weights&pulleys
Chris Lam
Strategy Director, weights&pulleys
Karin Knutson
Account Director, weights&pulleys
Anne Halvorson
Business Affairs, weights&pulleys
Cindy Lewellen
Executive Creative Director, PANW
JL Watkins
Chief Marketing Officer, PANW
Unnikrishnan KP
Vice President, PANW
Aarti Mittal
Executive Producer, Minted Content
Lance O' Connor
Executive Producer, Minted Content
Edina Sallay
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