2024

VIM's Brand Launch and Open Enrollment Campaign

Entrant Company

Reingold

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Virginia State Corporation Commission, Virginia’s Insurance Marketplace

Country / Region

United States

As Virginia made the transition from HealthCare.gov to a state-run health insurance exchange, the Virginia State Corporation Commission sought to create an approachable brand for its new exchange platform, create awareness of this new entity, and promote enrollment in insurance plans offered on the exchange during its inaugural open enrollment period.