MUSE Gold

2024

Forward 2024

Entrant Company

Play Design Lab

Category

Video - Technology / Science

Client's Name

National Science and Technology Council

Country / Region

Taiwan

"Forward" is a visually compelling six-part animation series, each just 60 seconds long, designed for broadcast on the television wall in the National Science and Technology Council (NSTC) building lobby. Each film explores the profound impact of technology on society, with "light" serving as the central metaphor for innovation and progress. The series covers key areas of technological advancement in Taiwan—AI, semiconductors, cybersecurity, space exploration, precision health, and climate change.

Created as non-narrative shorts that rely on evocative visual imagery rather than storytelling, these films aim to captivate viewers with striking black-and-white cinematic visuals. They are structured to seamlessly transition from darkness to light, symbolizing a hopeful, tech-driven future. This artistic approach fosters a futuristic vision of human-technology synergy, while projecting a cutting-edge, high-tech image for the NSTC. At the end of each short, viewers are encouraged to scan a QR code, linking to the NSTC's 'CHARMING SCITECH' publication about science and technology, where they can dive deeper into technological knowledge and promote science education.

Credits

Organizer
National Science and Technology Council
Director of Institute of Information Science, Academia Sinica
Consultant / Hong-Yuan Liao
Dean, College of Semiconductor Research, National Tsing Hua University
Consultant / Ben-Ken Lin
Deputy Director, National Institute for Cybersecurity Research, and Chair Professor, Department of Computer Science, National Yang Ming Chiao Tung University​
Consultant / Ying-Dar Lin
Division Director and Engineer, National Space Organization (NSPO)
Consultant / Feng-Tai Huang
Professor, Institute of Biomedical Informatics, National Yang Ming Chiao Tung University
Consultant / Chun-Ying Wu
Research Fellow, Institute of Cancer Research, National Health Research Institutes
Consultant / Yueh-Luen Lee
Supervisor / National Science and Technology Council
Mei-Huey Hung
Co-supervisor / National Science and Technology Council
Xiu-ling Ke
Project Management
Play Design Lab
Design Director / Play Design Lab
Ting Han Chen
Animation Production
Muzixiii Studio
Animation Director / Muzixiii Studio
Ray Tsao
Animation Director / Muzixiii Studio
Amber Lee
Assistant Project Management
Open Taipei Co., Ltd.
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