2024
Entrant Company
Category
Client's Name
Country / Region
In celebration of Saudi Arabia’s Crown Prince Camel Festival, this music film was crafted to showcase the deep connection between camels and Saudi culture. The video highlights the beauty and heritage of camels, their interaction with humans, and their significance as one of Saudi Arabia’s most enduring symbols. The song featured is a poem by the late Prince Badr Bin Abdulmohsen, a renowned Saudi artist, brought to life by the powerful voices of Gulf icons Rabeh Saqer and Nawal. Their performance adds a layer of authenticity and richness to the film. Creatively, the narrative delves into the bond between Saudi Arabian people and camels, emphasizing the traits that make this animal so vital in their lives. The film combines archival footage with studio recreations, making it resonate with a wide audience. Notably, it recreates the iconic scene of King Abdulaziz’s convoy from 300 years ago, marking the founding of the third Saudi state. Additionally, the inclusion of key verses written in meticulously crafted authentic Arabic calligraphy enhances the film's sense of pride and cultural depth.
Credits
Entrant Company
Work & Co
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
Entrant Company
amc asia!
Category
Experiential & Immersive - Cause Marketing (NEW)
Country / Region
Singapore
Entrant Company
College of Fashion and Design,Donghua University
Category
Video - Fashion
Country / Region
China
Entrant Company
Splendid
Category
Best Agency Awards - Best Non Profit Campaign
Country / Region
United Kingdom