MUSE Gold

2024

Crown Prince Camel Festival Music Film

Entrant Company

Whizz Film

Category

Video - Cultural

Client's Name

Crown Prince Camel Festival

Country / Region

Saudi Arabia

In celebration of Saudi Arabia’s Crown Prince Camel Festival, this music film was crafted to showcase the deep connection between camels and Saudi culture. The video highlights the beauty and heritage of camels, their interaction with humans, and their significance as one of Saudi Arabia’s most enduring symbols. The song featured is a poem by the late Prince Badr Bin Abdulmohsen, a renowned Saudi artist, brought to life by the powerful voices of Gulf icons Rabeh Saqer and Nawal. Their performance adds a layer of authenticity and richness to the film. Creatively, the narrative delves into the bond between Saudi Arabian people and camels, emphasizing the traits that make this animal so vital in their lives. The film combines archival footage with studio recreations, making it resonate with a wide audience. Notably, it recreates the iconic scene of King Abdulaziz’s convoy from 300 years ago, marking the founding of the third Saudi state. Additionally, the inclusion of key verses written in meticulously crafted authentic Arabic calligraphy enhances the film's sense of pride and cultural depth.

Credits

Production House
Whizz Film
Executive Producer
Mouaz Al Hamami
Head Of Production
Nuhail Kusaibati
Producer
Mohammed Ghadban
Director
Malek Al Hamami
Director's Producer
Aya Ahmad Maher
Director of Photography
Khaled El Shafie
1st Assistant Director
Osama Bahamt
2nd Assistant Director
Mohammed Sobhe
Line Producer
Naif Al-Ohaydib
Production Manager
Abdullah Salhani
Post Production Supervisor
Abdulrahman Singergy
Art Director & Wardrobe
Hassan AlDaban
Makeup Artist
Saryah Alashek
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - PGA TOUR Vision for Apple Vision Pro

Entrant Company

Work & Co

Category

Experiential & Immersive - Virtual Reality

Country / Region

United States

Experiential & Immersive
2024
MUSE Advertising Awards - B-Greater
Singapore Kindness

Entrant Company

amc asia!

Category

Experiential & Immersive - Cause Marketing (NEW)

Country / Region

Singapore

Video
2024
MUSE Advertising Awards - The Magic Ship of The Orient
The World Design Capital Conference

Entrant Company

College of Fashion and Design,Donghua University

Category

Video - Fashion

Country / Region

China

Best Agency
2024
MUSE Advertising Awards - Splendid and Movember Sport the Signs

Entrant Company

Splendid

Category

Best Agency Awards - Best Non Profit Campaign

Country / Region

United Kingdom