2024
Entrant Company
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Client's Name
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In celebration of Saudi Arabia’s Crown Prince Camel Festival, this music film was crafted to showcase the deep connection between camels and Saudi culture. The video highlights the beauty and heritage of camels, their interaction with humans, and their significance as one of Saudi Arabia’s most enduring symbols. The song featured is a poem by the late Prince Badr Bin Abdulmohsen, a renowned Saudi artist, brought to life by the powerful voices of Gulf icons Rabeh Saqer and Nawal. Their performance adds a layer of authenticity and richness to the film. Creatively, the narrative delves into the bond between Saudi Arabian people and camels, emphasizing the traits that make this animal so vital in their lives. The film combines archival footage with studio recreations, making it resonate with a wide audience. Notably, it recreates the iconic scene of King Abdulaziz’s convoy from 300 years ago, marking the founding of the third Saudi state. Additionally, the inclusion of key verses written in meticulously crafted authentic Arabic calligraphy enhances the film's sense of pride and cultural depth.
Credits
Entrant Company
SIXSIXSTUDIO
Category
Video - Fashion
Country / Region
China
Entrant Company
HausCo
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Best Agency Awards - Best Non Profit Campaign
Country / Region
United States
Entrant Company
Sparks
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Event - Tech Event
Country / Region
United States
Entrant Company
Partner.Co
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States