Run Till Dark

Run Till Dark is a special music video starring the famous pop group Now United pop group and the international renowned DJ & Music Producer R3HAB. This music video is inspired by AlUla, one of Saudi Arabia’s most iconic cities with sites listed and preserved by UN Heritage. The ancient and majestic sceneries of Alula were utilized as an open air studio for the song. The pop group have been inspired by the authentic attire and wardrobe of the region, by which, they have chosen earthy colors that match the culture as well as their flowing movements and dance. This piece was met with great feedback from the artists fans as well as opened more doors for AlUla to be considered as a destination for artists from all around the world.