Where is the commodity price risk in your product?

As an emerging CTRM (Commodity Trading Risk Management) player, AEGIS faced a significant challenge: making our mark and capturing attention across various industries. Our mission was to reveal a hidden problem – the commodity price risks embedded within everyday products that threaten profitability – and to introduce our solution. We chose to break away from industry norms of complex jargon and graphs. Instead, we opted for a campaign that spoke directly to our prospects, visually illustrating the unseen commodity risks within their products.
Our “Where is the price risk in your product?” brand awareness campaign aimed to elevate AEGIS CTRM by highlighting volatile commodity price fluctuations that often go unnoticed but critically impact profits. We researched popular products across industries, from quick-service restaurants to consumer goods and cosmetics, ensuring they were instantly recognizable. Upon closer inspection, these visuals revealed the underlying commodities influencing product pricing.
Leveraging AI, we integrated these commodities into the final product visuals, creating a powerful connection between risks and outcomes. We launched a 13-week campaign, releasing one visual each week, crafted to resonate with producers across various sectors, making the impact of commodity price risks tangible and urgent.
Each visual directed prospects to a dedicated landing page, encouraging further engagement to see where they have price risk exposure that impacts their margins. The campaign’s impact was immediate. By artfully weaving visual representations of commodities into familiar products, we compelled viewers to look twice and engage more deeply.
Our approach began with fostering a shared belief that commodities are the essential resources intricately woven into the products our clients produce. By implementing a strategy to safeguard their profits, we empower them to confidently continue manufacturing, knowing their financial stability is secure.
Since the launch of our campaign, we've seen impressive results: 459 clicks and a total of 315,000 impressions, both paid and organic. These numbers highlight the campaign's significant reach and engagement, demonstrating its success in capturing attention and driving interaction.