3ZERO3

For a world’s-first like 3ZERO3, our team focused on select key areas: the building's designation as the world’s first Net Zero high rise, its urban Seattle setting, and a target audience of eco-conscious urbanites seeking an elevated lifestyle.

3ZERO3 stands as the world's first Net Zero energy high-rise, nodding to Seattle's environmental leadership and lush landscapes. We drew inspiration from Seattle's commitment to sustainability and innovation to infuse the brand with themes of environmental stewardship and modern sophistication. The building's cutting-edge amenities—graywater systems, advanced airflow and cooling technologies, solar energy integration, and rooftop gardening—provided a rich narrative to position 3ZERO3 as a pioneer in sustainable luxury living.

We selected a palette of deep emerald greens and cool steel grays to reflect both the natural surroundings and the building's sleek design. Accents of metallic silver were incorporated to symbolize technological advancement and eco-innovation. Our logo features clean, minimalist lines with subtle nods to solar panels and urban architecture, conveying both sustainability and elegance. We paired modern sans-serif fonts with organic textures to marry contemporary design with natural elements. Photography showcasing panoramic city views, rooftop solar arrays, and dynamic urban lifestyles were chosen to resonate with our target market's values and aspirations. By integrating sustainable materials and finishes throughout the brand collateral, we reinforced 3ZERO3's commitment to environmental responsibility, appealing directly to eco-conscious individuals seeking a premium living experience.